VISION is fighting for a change in Israel advocacy on university campuses and in the media in order to emphasize Jewish rights, the justice of our cause and our people’s incredible story in place of the superficial messages being promoted over the past two decades that have clearly failed to impress anyone outside the traditional pro-Israel choir.

An authentic Jewish narrative based on deep ideological foundations and historic vision would express our people’s incredible story in a manner compelling enough to draw new allies to our struggle. But because the Jewish establishment, Israel advocacy organizations and official Zionist institutions seem unwilling to advance such a revolutionary message, it has fallen to those of us with successful field experience to introduce fresh approaches and communicate Israel’s story in a language and context that resonates with the activist community on university campuses.